Brand Introduction
Rolex is a famous Swiss watch manufacturer, formerly known as Wilsdorf and Davis (W&D) company, founded by German Hans Wilsdof and British Alfred Davis in 1905. London partnership. In 1908, it was registered and renamed ROLEX by Hans Weisdorf in La Chaux-de-Fonds, Switzerland. Rolex is widely loved by successful people for its solemn, practical and non-fancy style. Its watches are highly accurate and have high durability.
Brand Story
The history of Rolex is inextricably linked with its visionary and pioneering founder, Hans Wilsdorf. In 1905, at the age of 24, he founded his own business in London called Wilsdorf and Davis, a company mainly responsible for selling watches, but he also developed his own. watch.
At 8:00 am on July 2, 1908, the Rolex trademark was officially registered. The first Rolex watches were immediately valued for their technical quality. A small Rolex was awarded a Class A certificate by the Kew Observatory in 1914, the highest rating ever awarded by this prestigious British observatory. It was recognized for its accuracy, a worldwide event that made the watch instantly valuable in Europe and the United States. Since then, fake rolex quality has meant precision.
After the First World War, Rolex moved back to Geneva. Under the impetus of the founder, Rolex continued to innovate, create and improve itself. It has two research directions: waterproof and automatic.
In 1926, Rolex created the first waterproof and dustproof watch, which is the famous “Oyster” watch. The Oyster watch is equipped with a closed case, which provides the best protection for the movement. In 1927, a famous British swimmer, Meredith, wore this waterproof watch across the English Channel. After immersing in the water for 15 hours, the watch was still perfect and intact. The British “Daily Mail” at the time said that this event “invented an unrealistic miracle” and was “the greatest success of watchmaking skills”. In fact, this event has also become a classic event marketing for Rolex. Since then, Rolex’s “Oyster” waterproof watch has become famous all over the world.
The economic crisis of 1929 hit Switzerland, but Rolex was not. It invented a self-winding mechanism during this period, creating the “Perpetual” watch that was all the rage. This automatic watch has an oscillating weight that has never been used in a watch before, it has brought a revolution to the watch industry, and it is the precursor of all current automatic replica watches.
In 1945, Rolex created the world’s first perpetual calendar watch that can automatically convert the date; in 1955, Rolex developed a pilot watch that enables the wearer to accurately time time in different time zones; in the same year, Rolex created a diving watch for deep-sea applications. The diving watch can dive 100 meters underwater and operate normally; in 1956, a calendar watch with a week display function was launched, and there are 26 languages to choose from.
Rolex’s reputation in today’s world watch is inseparable from the inspiration and passion of Andre J. Heiniger. Wilsdorf invited Heinig to join Rolex in 1948. He worked in Buenos Aires for six years, developing the market. Returning to Geneva in 1955, he was promoted to a member of the Rolex board of directors, replacing Wilsdorf as general manager of Rolex in 1964.
He faithfully inherited the career of the founder of Rolex, constantly improving quality and technological innovation, bringing a new breath to the enterprise: internationalization. Heinig traveled all over the world and opened up new markets. He had amazing predictability and decided to establish branches in major cities on all continents, which was a pioneering idea at the time.
After a century of development, Rolex, headquartered in Geneva, has 19 branches and 24 large-scale service centers in the world’s major metropolises, with an annual output of about 450,000 watches, making it a market leader with a large market share. One of the famous brand watches. The corporate brand ranked 79th in the 2006 “World Top 500 Brands” list compiled by the World Brand Lab.
On December 30, 2008, in the selection activity of “2008 World Brand Value Lab Annual Awards” held by the world’s authoritative brand value research institution – World Brand Value Laboratory, Rolex, with its good brand image and brand vitality, won the honorary title. “China’s Most Competitive Brand List” award has won widespread praise from consumers.
Brand Speciality
The design style of Rolex watches “stable, applicable, and not flashy” is highly valued by people, and the precision and durability make Rolex more valuable. Every Rolex watch technician has the same confidence that everything must be improved, every production process is subject to strict quality control, every watch is tested for waterproof performance in a pressure chamber, and then made with an atomic clock with an error of two seconds every hundred years. Accuracy calibration, the watch can only leave the factory after all quality tests have been completed. Rolex people’s pursuit of excellence and persistent pursuit of perfection also endows Rolex watches with the highest quality, enabling Rolex to enjoy unparalleled honors from other brands.